If you enjoy a nice big bowl of ice cream while relaxing on the couch watching a movie then this is the post for you! On January 16th Ben & Jerry’s posted a tweet that serves as an excellent example of
different ways that companies can market their product to increase popularity and sales.
his particular example is unique because of the route that Ben & Jerry’s decided to take in releasing a
new flavor of ice cream. Ben & Jerry’s saw an opportunity in the cultural popularity with Netflix and
decided to capitalize on it.
Netflix is a nationwide known brand known for streaming movies. With the services that Netflix offers,
there is a “viral catchphrase” which is very popular. Netflix and Chill. This works perfectly along with
Ben and Jerry’s because the perfect “chill” snack that pairs with a movie from Netflix is there new flavor
that incorporates peanut butter ice cream, fudge brownie bits, and pretzel swirl. This is a strategic way to
market to the public because with the amount of people that already know of Netflix will be more inclined
to want to try out this new flavor and therefore increasing the brand awareness for Ben & Jerry’s new
addition to their line-up.
there is a “viral catchphrase” which is very popular. Netflix and Chill. This works perfectly along with
Ben and Jerry’s because the perfect “chill” snack that pairs with a movie from Netflix is there new flavor
that incorporates peanut butter ice cream, fudge brownie bits, and pretzel swirl. This is a strategic way to
market to the public because with the amount of people that already know of Netflix will be more inclined
to want to try out this new flavor and therefore increasing the brand awareness for Ben & Jerry’s new
addition to their line-up.
Core values that Ben & Jerry’s run by are social, product and economic. By adding the Netflix
and Chilll’d flavor to their stores, they are inviting the social norm of eating ice cream while watching
your favorite movie. It really is a good way to increase your brand awareness because many people
will search for Netflix on the internet and then see Ben & Jerry’s new flavor they are likely to hit the link
and check it out. Many companies have been doing this same thing with Netflix and it has turned out to
be a very successful thing to do, and now even for Ben & Jerry’s. If I was the brand manager for
Ben & Jerry’s I would do research and find out how people are using our product. In this case ice cream,
so when are people taking the time to tear into a carton of ice cream? I think that they hit this one right by
emphasizing on one of the most common ways to pass time for society.
and Chilll’d flavor to their stores, they are inviting the social norm of eating ice cream while watching
your favorite movie. It really is a good way to increase your brand awareness because many people
will search for Netflix on the internet and then see Ben & Jerry’s new flavor they are likely to hit the link
and check it out. Many companies have been doing this same thing with Netflix and it has turned out to
be a very successful thing to do, and now even for Ben & Jerry’s. If I was the brand manager for
Ben & Jerry’s I would do research and find out how people are using our product. In this case ice cream,
so when are people taking the time to tear into a carton of ice cream? I think that they hit this one right by
emphasizing on one of the most common ways to pass time for society.
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